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About SWOЇ.media
SWOЇ.media — media about Ukrainians in Europe who are building their own: career, business, environment, new professional presence.
We are not writing about “successful success” or life after moving in a rosy frame. We are talking about real experience: how not to lose scale, how to translate your expertise to a new market, how to find your own and not disappear into the new system.
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Events
LELEKA: A Story Between Countries That Will Now Be Heard Across Europe
When Ukraine announced that LELEKA would represent the country at Eurovision 2026, many international viewers discovered her for the first time. But in reality, her story had started long before the Eurovision stage. And it is not just a story about music. It is a story about migration, identity, adaptation, and the strange feeling of living between several versions of yourself at once. Not a “Typical Eurovision Artist” In recent years, Eurovision has increasingly become a co
SVOE Radio: A Ukrainian Radio Station in Germany That Works With the Feeling of Home
In a world where everyone can build their own Spotify playlist, launching a radio station feels almost anachronistic. But SVOE Radio was not created to compete with algorithms. It was created for something else: to give Ukrainians in Germany back a shared cultural background that quietly, yet painfully, disappears after relocation. Ukrainian founder Tetiana Voloshyna launched SVOE Radio, a 24/7 online radio station with Ukrainian music in Germany. As reported by Amal Frankfur
57% of Ukrainians in Europe are already employed. However, this does not mean that they are "sedentary".
Half of the Ukrainians in Europe have already found work. But on closer inspection, this is not a success story. It is the story of a complex, unequal, and ultimately fair process in which people don't start from scratch, but also cannot immediately live at their accustomed standard of living. How many Ukrainians live in Europe and how many of them work? It is estimated that by 2025, between 6 and 6.5 million Ukrainians will be living in Europe, having fled after the start of
People
LELEKA: A Story Between Countries That Will Now Be Heard Across Europe
When Ukraine announced that LELEKA would represent the country at Eurovision 2026, many international viewers discovered her for the first time. But in reality, her story had started long before the Eurovision stage. And it is not just a story about music. It is a story about migration, identity, adaptation, and the strange feeling of living between several versions of yourself at once. Not a “Typical Eurovision Artist” In recent years, Eurovision has increasingly become a co
SVOE Radio: A Ukrainian Radio Station in Germany That Works With the Feeling of Home
In a world where everyone can build their own Spotify playlist, launching a radio station feels almost anachronistic. But SVOE Radio was not created to compete with algorithms. It was created for something else: to give Ukrainians in Germany back a shared cultural background that quietly, yet painfully, disappears after relocation. Ukrainian founder Tetiana Voloshyna launched SVOE Radio, a 24/7 online radio station with Ukrainian music in Germany. As reported by Amal Frankfur
57% of Ukrainians in Europe are already employed. However, this does not mean that they are "sedentary".
Half of the Ukrainians in Europe have already found work. But on closer inspection, this is not a success story. It is the story of a complex, unequal, and ultimately fair process in which people don't start from scratch, but also cannot immediately live at their accustomed standard of living. How many Ukrainians live in Europe and how many of them work? It is estimated that by 2025, between 6 and 6.5 million Ukrainians will be living in Europe, having fled after the start of
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